Ted Lasso Season 2 Premiere
Art Direction — Brand Design
This premiere supported the season two launch the flagship Apple TV+ show, Ted Lasso. As part of the Brand Experience team, I developed the brand design system to bridge between traditional Hollywood step and repeats, and the more intentional Apple brand aesthetic.
This project promoted both the show title as well as the Apple TV+ service, a novel challenge in the entertainment industry filled with established players.
It required making smart, balanced use of limited visual real-estate to support both equally primary brand identities.
After the launch of Season 2, we partnered with local shops in Los Angeles to promote the show in advance of awards voting season. We activated cross promotions with Apple Pay and branded give aways based on the shows’ story to create an integrated experience.
